A day by the ocean sounds like part of the ideal life: waking up in the morning, go to the beach; relax to the sound of the waves crashing on the fresh sand. Sounds like a great way to start your day, to spend your vacations, the best place to watch the sunset, create memories. Yet, something has changed during the past years. The mass amount of trash, and the uncontrolled fishing are causing our oceans and beaches to become desolated, covered in trash like open dumps. People day by day are starting to understand that this attitude against our oceans is going to soon turn against us and few organizations are currently donating their time to open the eyes of the world. We consider this a great first step, but we need more. Our passion for the water, the ocean, and the beauty of this different ecosystem, got us together to get more people to see the astonishing beauty that is slowly dying because of our indifference. Our goal is to show how precious our ocean and beaches are, and how well people can function in and around it, photographing models and celebrities in the water, in and around the ocean wearing mermaid tails. The induced fear coming from years of stereotypes is defeated, with the knowledge that is up to everyone of us to keep this beautiful environment healthy and clean.